Crafting Non-Spammy Messages: Avoiding Common Pitfalls

In today’s digital landscape, standing out in a crowded inbox requires finesse. Here’s how to craft engaging texts and emails while dodging spam filters: 1. Personalization is Key Address recipients by name and tailor content to their interests to show genuine engagement. 2. Beware of Spammy Keywords Avoid excessive capitalization, […]

COMMON SENSE TIPS TO STAYING COMPLIANT WITH THE NEW TCPA RULES

To comply with the new rules implemented by the Federal Communications Commission (FCC), businesses, particularly those in advertising, telemarketing, and lead generation, should take several common-sense steps: Review and Update Consent Procedures: Ensure that prior express written consent is obtained on a “one-to-one” basis, authorizing no more than one identified […]

How to setup two factor authentication (2FA)

Here’s how it works: First, you must install the Google Authenticator app.  The 2FA app is available on both the iOS App Store as well as the Google Play store. It’s free to download and use. Next, inside Intro XL, the user goes to Help > My Profile, next the […]

Unsubscribe for emails – Is it necessary?

Intro XL provides a placeholder that will allow your leads and borrowers unsubscribe from your marketing emails.  This placeholder is important for a number of reasons, but without getting into too many details, read this article.  The biggest reason is that you would rather a person unsubsribe than report you […]

Waterfall Order in Intro XL

In general, paid scrubs are after “free” scrubs.  An example of a free scrub is identifying a lead that exists with specific recency.  If a lead fails, it stops the waterfall.  Hypothetically, if a Borrower’s state fails, it does not mean they pass the remaning rules. Borrower’s State=OK Borrower’s Pay […]

LEAD POSTING – LEAD GENERATOR / AGGREGATOR

lead This allows you to enter new lead information into Intro XL. The fields in blue are required for authentication. The fields in orange are also required, but can be left empty. File Attachments Intro XL uses Amazon S3 as the repository for file attachments. If you are set up […]