Crafting Non-Spammy Messages: Avoiding Common Pitfalls

In today’s digital landscape, standing out in a crowded inbox requires finesse. Here’s how to craft engaging texts and emails while dodging spam filters: 1. Personalization is Key Address recipients by name and tailor content to their interests to show genuine engagement. 2. Beware of Spammy Keywords Avoid excessive capitalization, […]

Unsubscribe for emails – Is it necessary?

Intro XL provides a placeholder that will allow your leads and borrowers unsubscribe from your marketing emails.  This placeholder is important for a number of reasons, but without getting into too many details, read this article.  The biggest reason is that you would rather a person unsubsribe than report you […]

Waterfall Order in Intro XL

In general, paid scrubs are after “free” scrubs.  An example of a free scrub is identifying a lead that exists with specific recency.  If a lead fails, it stops the waterfall.  Hypothetically, if a Borrower’s state fails, it does not mean they pass the remaning rules. Borrower’s State=OK Borrower’s Pay […]