How Employer Keyword Matching Works

Employer keyword rules identify applications when configured text appears within the employer name entered by the applicant.

At its core, the matching rule asks one question: Does the employer name contain any configured keyword?

The programming term is “Not case-sensitive substring matching”.

Employer Keyword Matching Rules

1. Partial-Text Matching

The keyword does not need to match the complete employer name or a complete word. A match occurs when the configured letters appear anywhere within the employer field.

Employer keyword matching is not case sensitive.

Uppercase and lowercase letters are treated the same.
The keyword can appear at the beginning, middle, or end of a word.
The keyword does not need to match the full employer name.

Examples

Keyword	Employer Entered	Why It Matches
`na`	Bread Financial	`na` appears inside Financial.
`ssi`	Assisted Living Center	`ssi` appears inside Assisted.
`care`	United Healthcare	`care` appears inside Healthcare.
`tow`	Midtown Market	`tow` appears inside Midtown.

2. Multiple-Word Keywords

When a configured keyword contains multiple words, each word is evaluated separately.

A match on any individual word triggers the employer keyword rule.

burger king is evaluated as burger and king.
pressure wash is evaluated as pressure and wash.
The complete phrase does not need to appear in the employer name.

Examples

Keyword	Employer Entered	Why It Matches
`burger king`	Burger Queen Restaurant	`burger` matches.
`taco bell`	Bellew Services	`bell` appears inside Bellew.
`papa john`	Johnson Electric	`john` appears inside Johnson.
`pressure wash`	Washburn Cleaning	`wash` appears inside Washburn.

Direct Match Examples

Single-Word Keyword

staffing matches Elwood Staffing.

mcdonald matches McDonald’s.

doordash matches DoorDash.

Capitalization

The keyword usps matches:

USPS
Usps
usps

Summary

Employer keyword matching:

Is not case sensitive.
Uses partial-text matching.
Can match letters inside longer words.
Evaluates multiple-word keywords one word at a time.
Triggers when any configured word appears within the employer name.

Knowledge Base